Digital marketing that focuses on contacting customers via mobile devices like smartphones and tablets is known as mobile marketing. Mobile marketing has become a crucial part of any marketing plan due to the rising use of mobile devices and the constant connectivity of consumers. Mobile marketing's capacity to reach customers instantly, wherever they are, at any time is one of its main advantages. As a result, companies may interact with customers in a more meaningful and personal way and send them messages that are specifically suited to their wants and needs. SMS marketing, which enables companies to send text messages straight to customers' mobile phones, is one of the most well-liked mobile marketing techniques. SMS marketing can be used to advertise sales, occasions, and new products while also rapidly and easily reaching consumers. Mobile advertising, which enables companies to post advertisements on mobile websites and apps, is another well-liked mobile